VÄXA LABB
For years, Ikea has used recycling as a sustainable solution. I believe it's a temporary one, and they should be looking for ways to reuse their paper waste instead of recycling it. Ikea restaurants can start working in a circular manner with the help of VÄXA LABB. The paper waste produced by the restaurants will be transported to the lab that is connected to it, where it will be used in futuristic processes to grow new ingredients. Those ingredients will be included in upcoming restaurant meals. Imagine a world in which we do not exploit animals and their products. Returning to our original needs and what will nourish our body. I believe that using speculative machinery and inventive natural processes will be a part of our futures. The VÄXA LABB concept will benefit Ikea in financial and innovative ways. Their transport costs will be massively reduced while their innovation will intrigue more customers worldwide.